If you're not publishing relevant content; in relevant places, you don't exist. After all, content is the reason that search engines came about.
Content is seen as the atomic particle of digital marketing. Content creates relationships, community, engagement and value, to build reputation, authority, trust and visibility of your brand.
Content marketing is best defined as creating and distributing valuable and relevant content to connect with a clearly defined audience, with the objective of driving profitable customer action.
Content can be in a number of forms, such as blogs, videos (vlogs), case studies, whitepapers, reviews or guides, infographics or illustrations.