A brand without a story is just another commodity. A story differentiates your brand or business, creating value, a reason for its existence and an emotional connection with your audience.
A brand story is not the narrative that's written on your 'about us' page or a catchy tagline. Your story is made up of your heritage, what you stand for, your values, and aspirations. It's communicated in all of your branding, in your tone of voice, resonating with your audience and giving them a reason to believe and buy into your brand. A brand story is the foundation for the relationships you build with your audience.