Search engines, such as Google, account for 93% of all traffic visiting websites, and of those users, 75% do not click past the first page of search results. Ranking highly for your business or brand name, as well as your products, services or 'niche' is imperative to being seen.
Google is successful because within the blink of an eye, its search engine filters through infinite amounts of information and data to find the most relevant results for your search term or phrase. Google's bot or spider is constantly crawling the worldwide web discovering web pages, and its algorithms, which are updated hundreds of times each year, are determining whether to rank those pages, and if so, for what terms or phrases.
There are many critical ranking factors taken into consideration by Google, including on-page SEO, quality, trust and authority.