How to rank on page 1 of Google for free
If you ask how to get your website to the top of page one of Google, the majority of people will say to work on your SEO (Search Engine Optimisation) and/or pay for Google Adwords.
Sure, there's no substitute for good SEO, making sure that your website ticks all the relevant boxes so that Google and search engines understand what's on the page, that it's quick to load and easy for users to read on all devices.
Equally, if you've got the budget, you can buy your place at the top of page 1 by paying for Google Adwords.
Now just for one moment, consider how you've ended up reading this article? Chances are that you've searched online "how to rank on page 1 of Google" (or some such phrase) and you've landed on our website. This is called 'Content Marketing'.
An incredible 91% of business-to-business (B2B) marketeers use content marketing as part of their digital marketing strategy; if you're not creating relevant content, in relevant places you don't exist.
What is 'content'?
Content is any kind of information, be it a blog, video (vlog), case study, whitepaper, review, guide or even infographic.
How does content help my website to rank?
Creating unique, relevant and valuable content that hosts your most pertinent keywords and search terms gives Google a reason to rank your website and your audience a reason to visit your website. After all, content is the reason that search engines came about.
Moreover, unique, relevant and valuable content will build trust and authority for your domain, giving Google the confidence to rank your website organically, and not just when you're paying for the privilege using PPC (Pay Per Click).
By creating a compelling and targeted content marketing strategy, we help our clients to get to the top of Google simply by writing about their 'subject', service or products. By offering interesting and relevant content to their audience, our clients cultivate relationships, trust and authority in their brands, as well as encouraging social sharing to build brand awareness and connect with wider audiences.